Data on the critical and distinctive skills necessary for those working in the Marketing Research field from the Bureau of Labor Statistics. Marketing Research majors need many skills, but most especially Speaking. The revealed comparative advantage (RCA) shows that Marketing Research majors need more than the average amount of Programming, Mathematics, Technology Design, Critical Thinking, Systems Evaluation, Systems Analysis, Writing, Complex Problem Solving, Persuasion, Active Learning, Judgment and Decision Making, Speaking, Reading Comprehension, Management of Personnel Resources, Active Listening, Service Orientation, Coordination, Time Management, Negotiation, Operations Analysis, Management of Financial Resources, Learning Strategies, Social Perceptiveness, Monitoring, Instructing, Quality Control Analysis, Management of Material Resources, Science, Operation Monitoring, Operation and Control, Equipment Selection, Installation, Equipment Maintenance, Troubleshooting, and Repairing.
These two visualizations, one a radial chart and one a bar chart, show the same information, a rating of how necessary the following skills are for Marketing Research majors. Toggle between "value" and "RCA" to see the absolute rating of that skill (value) and the revealed comparative advantage (RCA), or how much greater or lesser that skill's rating is than the average. The longer the bar or the closer the line comes to the circumference of the circle, the more important that skill is. The importance of Programming is very distinctive for majors, but the Speaking, Reading Comprehension, Writing, Critical Thinking, Active Listening, Active Learning, Learning Strategies, Instructing, Complex Problem Solving, Judgment and Decision Making, Monitoring, Mathematics, Time Management, Social Perceptiveness, Systems Evaluation, Systems Analysis, Coordination, Persuasion, Service Orientation, Management of Personnel Resources, Negotiation, Operations Analysis, Science, Programming, Management of Material Resources, Management of Financial Resources, Quality Control Analysis, Technology Design, Operation Monitoring, Operation and Control, Equipment Selection, Installation, Equipment Maintenance, Troubleshooting, and Repairing are the three most important skills for people in the field.